be quiet!: Brand recognition built through repeated exposure, not one “sponsored post”
My relationship with be quiet! is less about one box showing up and more about repeated brand presence across my content. Their logo was in a huge amount of my PC-related videos, especially through work tied in with Emil and Bacheff Communications. That kind of exposure compounds. Even when a viewer does not click, they still register the brand.
This is what most people miss about creator marketing: recognition is built by repetition. A brand that shows up once is forgettable. A brand that shows up in the background of builds, parts choices, and setup shots starts to feel like the default. That is real value, and it is hard to buy with traditional ads.
From a creator perspective, it is also the cleanest form of integration. You do not need to stop the video to pitch the brand. The brand is simply part of the environment, and the audience connects it with quality builds and consistent production. That kind of association is stronger than a forced script.
If you were be quiet!, the upside is obvious: you get consistent impressions from a creator who is already in the PC niche. If you are a viewer, it feels natural because the logo is not being shoved in your face. That is how you keep trust while still giving the brand real visibility.