In May 2022, I wanted a Fnatic partnership badly enough that I reached out directly to their Twitter account. No intro, no agency, no “someone put me on.” I sent the message, they replied, and they pointed me to email a contact on their side. That alone is a lesson: a lot of opportunities are not “found,” they are initiated.

They sent me the Fnatic Streak65 LP keyboard. I focused on content that looked like normal TikTok, not a product demo you would see on a website. When a product is niche, you have to translate it into a moment people recognize: speed, feel, setup, or the small details gamers actually care about.

The results were modest but real: one video hit around 10K views and another hit around 5K. For a brand post that you create from scratch with no paid push, that is still proof the content got distributed and watched. It also gave me a baseline for what worked and what did not when the brand is less mainstream on TikTok compared to the biggest gaming names.

The bigger value was learning how to handle outreach and brand comms while I was still early. Being proactive is one thing, but following through with a clean email, a clear plan, and a simple ask is what makes the brand comfortable. That piece is what turns “they replied” into “they ship product.”

If I were rebuilding this into a stronger case study today, I would include the exact hook structure, the first three seconds, and the comments that proved interest. I would also track the deliverables tighter so the partnership story reads clean: outreach, contact, shipment, content, results, follow-up. The point is not that it went viral. The point is I created the opportunity and delivered.