solo.to wasn’t a “box showed up at my door” collab, it was actually useful. They gave me Premium for a year for their link-in-bio site, plus a discount code I could hand out. That might sound small compared to hardware brands, but it hits the part most creators ignore: your link is where attention either turns into actions, or dies. If your link-in-bio is messy, you are bleeding opportunities.

At the time, I was posting a lot and working with multiple brands and products, so my profiles needed to be tight. A Premium link hub is basically the one place you can control the experience. You can route people to the exact thing you want, track what matters, and make the whole setup look intentional instead of random. That is what I treated this as, a cleanup and conversion play, not a “thanks for the free year” post.

The discount code mattered because it gave the collab a real reason to exist for my audience. It wasn’t just “look at this website,” it was “if you want to set yours up, here’s a benefit.” That is the difference between a brand mention and an actual offer. It gives people a reason to click right now, not later.

This kind of partnership also taught me that not every brand win is about views. Some wins are about infrastructure. A clean link hub supports everything else you post, because every video can drive somewhere. If you are serious about turning content into anything tangible, your link has to be solid.

solo.to belongs in my portfolio because it shows I work beyond content. I care about the system around the content, the routing, the tracking, and the conversion points. Premium for a year and a code sounds simple, but it’s the kind of collab that quietly improves everything that comes after it.