roccat: How I Made a Mouse Collab Feel Like Normal TikTok Content

In May 2022, ROCCAT sent me the Kone XP Pro and I went the direction that actually works on TikTok. I didn’t try to do a serious, perfectly balanced “review” like I’m reading a spec sheet. I made content that fit my page and fit the platform. The mouse is there, it’s featured, but the post still feels like a normal video.

The main ROCCAT video hit around 6K views. That’s solid for peripherals content that isn’t being boosted by ads, because it means the post was watchable beyond just the people who already care about mice. You have to make a mouse interesting fast, because most viewers do not care. You need pace, you need a clear angle, and you can’t talk too much.

Then I did another video around 4K where I mocked people doing biased reviews, while still featuring the mouse. That one was the fun part because it calls out something everyone has seen. Fake reviews, exaggerated reactions, pretending everything is “the best ever.” Making that the concept let me show the product without acting like a walking commercial.

This is the kind of integration I like because it protects trust. If you can joke about the cringe side of sponsored content while still showing the product, viewers read you as honest. They don’t feel like they’re being sold. That’s how you build an audience that will actually listen when you do recommend something.

ROCCAT belongs in my portfolio because it shows I can do brand work without losing tone. Two posts, two angles, and both stayed native. One straight feature post at 6K, one comedic commentary at 4K. That’s a clean example of how I approach peripherals on short-form.