Crucial was one of those partnerships that mattered because it was pure proof-of-work. Tech brands do not care if you are “a creator,” they care if you can make a product feel interesting in-feed without begging for attention. I was already deep into PC and setup content, and when Crucial came into the mix the goal was simple: make it look clean on camera, make the upgrade feel obvious, and keep the video moving so it does not turn into a spec lecture.

I do not have the exact SKU logged anymore, and that is honestly part of the story. Back then I was moving fast, posting a lot, and not tracking every campaign like a spreadsheet nerd the way I do now. What I do remember is the content angle: show the product, show where it fits in a build or setup, and give the viewer a reason to care in the first seconds, not in the last seconds. With PC parts, clarity beats hype every time.

The actual process behind that Crucial content was pretty straightforward and that is why it worked. Tight shots, clean lighting, quick cuts, and a hook that makes sense to someone who is not already a hardcore PC person. Instead of trying to “review” like YouTube, I structured it like TikTok: payoff first, context second, details last. If the viewer sticks around, then you can earn the right to explain anything technical.

That video cleared 50K+ views, which is the kind of number that tells you the concept traveled beyond the core audience. It was not just friends watching or the same niche circle. It was distribution, watch time, and people actually letting it play instead of scrolling away. That is the difference between posting a brand deal and making a brand deal work.

Crucial is the kind of brand I like to point at in a portfolio because it forces you to be real. You cannot fake credibility in tech content for long, the comments will cook you. Pulling 50K+ on a hardware post proves I can package something technical into something watchable, then still make the product look premium and trustworthy. If you want a clean “creator case study” example, this is one of the simplest: product in hand, clear concept, measurable reach.