I started working with Ridge around August 2021. They sent me a wallet and I believe a backpack, and the partnership ran like an influencer campaign, not a one-post gift. From what we have on record, that Ridge relationship lasted about 10 months, which is the real flex in brand work: repeat collaboration, not one box in the mail.

I posted at least two pieces of content where the wallet was the focus. One hit around 2.4K views, and another hit around 3.5K views with 388 likes. Those are not monster numbers, but they are clean proof of engagement and relevance, especially for a product that lives in a crowded category.

What mattered more was the consistency of placement and brand alignment. Ridge is a minimalist, everyday-carry brand, so the content has to feel natural, not forced. The best performing Ridge content usually looks like real life: what you carry, why you carry it, and the small details that make it worth switching.

This partnership also highlights the difference between views and brand value. A single post can get a lot of views, but repeated exposure builds recognition. Even when a video is not huge, it still trains the audience: “this creator uses Ridge.” That is how long-run partnerships earn back their spend.